Parris Goebel Does the Same Thing Over Again

You saw Justin Bieber's "Sorry" music video. You loved it. You tried to learn the dance. You're... still trying to learn the dance. (Just me?)

Now, it's time to fall in love with the woman behind it, Parris Goebel.

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Goebel, a 23-year-old New Zealand-based choreographer, not only created the mesmerizing moves for the video but also directed and produced it, recruiting dancers from her worldwide award-winning crews ReQuest and The Royal Family. It's given her a lot of attention lately, but even before she was asked to work on Bieber's video, Goebel had been in high demand. She created routines for major tours of Janet Jackson, Nicki Minaj, and Jennifer Lopez, and even choreographed and acted inStep Up 5. You might've also seen her work in a little music video called "Feeling Myself."

Goebel spoke with ELLE.com about the making of "Sorry," the meaning behind her signature choreo style "Polyswagg," and empowering women through dance.

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Parris Goebel, ladies and gentlemen.

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Congrats on the success with the "Sorry" music video! There are 45 million views now, how do you feel about that?

I feel really good about it. I'm really grateful for the opportunity and for all of the love and support that we've been receiving from the video. It's crazy.

When you got the call to do Justin Bieber's music video, what was your reaction?

Just excited really! Excited to take on the challenge. We shot and choreographed the whole thing in two days. I just thought it was a really cool opportunity and went for it. I love to have fun during projects that are given to me, so we had a lot of fun creating it. It was all about having fun, not really overthinking the opportunity or overthinking the fact that it was Justin Bieber. We just did our own thing and hoped and prayed that the world would like it.

How does it feel to see ladies from ReQuest and The Royal Family also in the spotlight with you?

That's really really cool as well because obviously a lot of the girls are my closest friends so we hang out with each other all the time, we dance with each other all the time so the sheer appreciation for what we love and do, which is dance, is a really cool feeling. We dance with each other all the time. So, this way it didn't take much effort to have fun because we're genuinely having fun with each other.

I'm not afraid to put myself out there and to put my work out there. You can hate or love it but at least you can't say that I'm not confident.

We loved the colorful '90s costumes which we heard you guys actually brought yourselves–did you plan the looks?

Well, really, a lot of it is just my wardrobe. We were all panicking because a lot of the girls didn't have '90s things or colorful things and we had set that theme already. A lot of the girls were like "Ahhh! I don't have anything." So, I literally just packed two huge suitcases of my clothes and took it to the shoot and just said you wear this, you wear that, you wear that and then that was that.

How do you think dance and fashion intersect?

I think that they're a huge part in each other's worlds. I think that everything plays a part with each other whether it's music, dance, fashion. Anything artistic goes hand in hand for me and that's why I like to be involved with all areas that are put together when I create my work. I like to be very very involved with every decision that is made as far as it goes

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You call the dance that you've created "Polyswagg" and we love your description of it as "combining sassy woman fire with aggressive inner strength." How did you develop it?

I guess in the dance industry women are, I think, perceived a little bit different you know. I feel like we're always overlooked and underrated, to be honest. But, maybe that's a reflection of how hip-hop has represented women. I've just felt like women in the hip-hop industry and the dance industry that I work in just need to kind of put themselves forward, put themselves first, not be afraid to shine and show what they're made of and what they can offer to the world.

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Watch all 10 minutes of the above video— promise it's worth your time.

I've dedicated my whole career, and talent, and life to bringing women especially together, to shine and to create things that inspire other women. It's a lot easier to make a change if I'm living those standards and living confidently. It's a lot easier to show people that you can do it. I'm definitely about being confident in myself and strong, like strong in a sense of "Yeah, it is hard work. What we all go through whether it's in work or life, no one has it easy, but it's always how we come out of it or always how we react to it that makes us a stronger person." I have so much to tell through my dance so I like to portray that through my movement and tell my story, and inspire other women to tell their stories as well.

What do you think makes your style stand out?

I would say it's what we do with our dance that is empowering, we're making a statement through moves. Obviously there's so many dancers in this world, so you can be just another dancer or you can be somebody that really makes a change and makes a difference or inspires people. So, it's actually about how loud you speak and how empowered you make yourself and others feel. I feel empowered by myself. I'm the one working hard for me to get to where I want to be so it's up to me to empower myself and make my own decisions to be the best that I can be.

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You've also worked with a lot of powerful women like Nicki Minaj, J.Lo, and Janet Jackson. How important for you was it to align with stars like those?

Oh so important! They're so inspiring you know? I'm just grateful that I share really special relationships with each and every one of them and it just made so much sense when you work with celebrities like that, that are dominating their category of art whether it be music or dance or film…when you work with them you just understand, it makes so much sense. You get it. You know why they are where they are and it's because they work hard, they're not afraid to speak their mind, they know what they want, and they don't settle for anything less. So for me it's just inspiring to work with them. It inspires me to be the best that I can be too.

I've dedicated my whole career, and talent, and life to bringing women especially together, to shine and to create things that inspire other women.

Who are some dance idols who have inspired you?

I don't really have any dance idols, but growing up I really really watched Justin Timberlake, Usher, Michael and Janet Jackson. All the artists that reallydanced. They were all my inspiration.

What advice would you give aspiring dancers wanting to build a career?

My advice isn't always the best because I really truly believe in doing you own thing and doing what you do best. For me, if I didn't really follow my heart and do me, than people wouldn't have hired me to be me. I've worked hard on my craft to put myself in a position where people are really letting me do me, you know. So, I would just say to not lose yourself and find what's special about you and just magnify it, embrace it, and let it fly. Show it to the world and don't be afraid. I'm not afraid anymore you know. I'm not afraid to put myself out there and to put my work out there. You can hate or love it but at least you can't say that I'm not confident. I'm just saying that this is me, take it or leave it.

Beauty Director Kristina Rodulfo is the Beauty Director of Women's Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture.

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Source: https://www.elle.com/culture/news/a31583/parris-goebel-choreographer-interview/

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